FREE · NO ACCOUNT NEEDED
Marketing Campaign Budget Planner
Allocate a campaign test budget and compare planned and actual spend. Calculate cost per entered inquiry or customer without automatic attribution.
Enter your own assumptions, calculate and keep a backup. Load the fictional example to see a filled-in report.
Set up your worksheet
Your report
Enter your details, then calculate to review results.
Save or download your work
Work stays in this page until you choose Save on this device. Device saves belong to this browser and can be removed by clearing browser data. JSON keeps an editable backup; CSV and PDF keep a report.
Marketing Campaign Budget Planner: complete guide
What this worksheet does
Unallocated planned budget = ceiling − planned spend. Remaining actual budget = ceiling − actual spend. Cost per inquiry/customer uses actual spend divided by that entered count, undefined at zero. Channel counts may overlap; no automatic attribution, ROI or sales forecast is inferred.
Keep up to 100 editable entries. The worksheet runs in your browser and does not send its entries to another service. The calculations use the inputs you provide; currency selectors label amounts without conversion.
How to use it
- Set a descriptive worksheet name and complete the settings for your planning period.
- Add one entry per record. Use consistent units and keep the evidence behind your assumptions.
- Calculate and inspect the report, including any review notes. Change an input and calculate again to replace the old result.
- Save an editable backup before changing a scenario. Use the related guide below for the wider operating workflow.
Inputs and units
| Field | Rule |
|---|---|
| Worksheet name | Required for calculation. Up to 160 characters. |
| Currency | Required for calculation. Choose USD, GBP, CAD, AUD, EUR, NZD. |
| One campaign objective | Required for calculation. Up to 160 characters. |
| Total test budget | Required for calculation. 0–1000000; up to two decimal places. |
| Next review date | Required for calculation. Valid calendar date, 1900–2200; no timezone shift. |
| Channel / test | Required for calculation. Up to 160 characters. |
| Planned spend | Required for calculation. 0–1000000; up to two decimal places. |
| Actual spend | Required for calculation. 0–1000000; up to two decimal places. |
| Observed inquiries | Required for calculation. 0–100000; whole numbers. |
| Confirmed customers | Required for calculation. 0–100000; whole numbers. |
| Decision rule / attribution note | Required for calculation. Up to 600 characters. |
Calculation and scope
Unallocated planned budget = ceiling − planned spend. Remaining actual budget = ceiling − actual spend. Cost per inquiry/customer uses actual spend divided by that entered count, undefined at zero. Channel counts may overlap; no automatic attribution, ROI or sales forecast is inferred.
Fictional worked example
Load the fictional example to reproduce this report. The sample is an original illustration, not a customer result or a market benchmark. The dollar figures below use USD.
| Result | Sample value |
|---|---|
| Planned spend | $500.00 |
| Actual spend | $500.00 |
| Unallocated planned budget | $100.00 |
| Remaining actual budget | $100.00 |
| Channel / test | Planned spend | Actual spend | Spend variance | Inquiries | Customers | Cost / inquiry | Cost / customer | Decision rule / attribution |
|---|---|---|---|---|---|---|---|---|
| Email test | $200.00 | $180.00 | -$20.00 | 12 | 3 | $15.00 | $60.00 | Use a distinct inquiry tag; check lead quality. |
| Search test | $300.00 | $320.00 | $20.00 | 8 | 1 | $40.00 | $320.00 | Review actual inquiries before allocating the unassigned budget. |
Save, restore and export
Save on this device writes an explicit save to this browser; it does not download a file or sync across devices. Clearing browser storage can remove it. Download backup keeps an editable JSON file for this exact worksheet. Import previews the backup before replacing current entries; save again if you want to replace the device save. CSV contains the calculated report, not an editable import format. Print / Save PDF opens the browser print dialog; choose Save as PDF where available.
Questions and limits
Is the example my result?
No. It is fictional data. Replace its assumptions with your own records, then calculate again.
Does saving share my worksheet?
No. Device saves belong to this browser. Move an editable worksheet with its JSON backup and keep sensitive information out of a shared device.
Does a report establish that my plan is correct?
No. Arithmetic can be consistent while the input assumptions are wrong. Keep evidence, review the scope described above and check any decisions against your real records.
Continue the workflow
One-Page Marketing Plan Template With a Worked $600 Budget. The existing marketing guide explains the offer, campaign and review process behind this budget.
Choose your next planning step
- content production capacity planner: Check whether research, design and review hours fit before committing the campaign spend.
Plan the work behind the campaign budget
Review Content Marketing Planner for its documented content-planning features alongside this spending worksheet. Content Marketing Plan Template for E-Commerce Brands. Paid products are separate; the free JSON backup is not a paid-product import file.